#bigdata 40e — Big Data Privacy — Part III
Article Parts:
PART I — Big Data Privacy — Introduction
PART II — Big Data Privacy — Data Control Spectrum
Part III — Big Data Privacy — GDPR
1 — Your data as a Product
You have understood that your personal data is a “product” for Facebook, Google, Twitter, Instagram, and others.
They can sell products, meaning these networks use your data for free and without your consent to monetize your business.
Are you shocked? Well, this is a detail that makes all the difference for users seeking the so-called “Digital Privacy”, to avoid the abuse of the use of their personal data on the Internet as much as possible.
2 — What is Personal Data?
Seem that identifies a person such as registration data, electronic addresses (email, IP addresses), electronic profiles, digital tracking, location, access to websites, use of applications, consumption habits, digital preferences, among other online activities.
3 — Fundamental rights and freedoms
Freedom of choice is the primary asset of a democracy, and some data deserve to be safeguarded such as religious conviction, political opinion, philosophical opinion, racial, ethnic origin, health and sex life data, genetic data, choice of type. Personal information on the Internet, among others.
4 — Regulations
In recent years, it has made a major worldwide effort to define regulations that allow individuals to safeguard their personal data.
The main of them came from Europe with the GDPR.
5 — GDPR
The General Data Protection Regulation (GDPR) has been the most important taken steps by the European Union in the last 20 years towards data privacy.
It is very important that when it was published and sanctioned, it was almost accepted around the world.
You may have noticed that websites and services on the Internet have been asking if you consent to the use of cookies, and your data for access, in an agreement called a “Privacy Policy.”
CURIOSITIES
- Most companies that deal with Big Data, should know of the correct use of the user’s personal data.
- One of the biggest digital privacy advocates is Tim Cook. Apple’s CEO, suggesting a federal law in the USA to defend the privacy of users on the same line of the GDPR standards.
- People fear that the use of new technologies for Big Data, Artificial Intelligence (AI) and Machine Learning (ML), can be much more invasive privacy. California, for example, has prohibited digital face recognition.
- In recent years, invasion of privacy scandals has mushroomed around the world, involving large companies.
- Many people canceled the account on Facebook after the scandal of Cambridge Analytica.
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Article selected from the eBook “Big Data for Executives and Market Professionals — Second Edition”
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